A corporate website and online shop working together
We completely redesigned the portal architecture and developed all the new user flow, as well as the analysis and technical design. We also carried out the construction of complex custom workflows and the integration of the new portal with the existing member and donor management tool. Finally, we had to migrate all the content of the existing portal and translate it into 4 languages.
We unified the three existing UNICEF shops (individuals, companies and blue gift) into a single online shop. A complete project was developed from user experience design and visual design to Drupal development. The main objective was to improve the conversion rate of the website while improving loyalty ratios with the new user experience.
Integration with backoffice:
A 360º integration of tools and channels was carried out, connecting the internal CRM with the user base and the online channels and from there, with the web analytics.
This was a very rewarding project not only because of the fact that we were able to work for UNICEF, but also because it allowed us to carry out an integral project proposal. We covered everything from the definition of objectives and strategies at a business level, to the development and implementation of web platforms that materialized those strategies.